In a small pan, add the sweetened condensed milk, butter, and 1 cup shredded coconut. Heat on low, stirring constantly with a silicone spatula until the butter has melted.
Continue to stir for about 20 minutes, scraping the bottom and sides of the pan to prevent burning. The mixture should thicken to a point where it easily pulls away from the pan.
To check for the right consistency, tilt the pan slightly—when the mixture separates from the pan, it’s ready.
Transfer the mixture to a shallow dish and let it cool completely at room temperature before rolling.
Once cooled, separate 20 candy cup liners. Place some shredded coconut in a shallow dish
To shape the beijinhos, lightly grease your hands with butter and roll a portion of the mixture into a ball.
Roll the ball in the shredded coconut, covering it completely, then place it in a candy cup and decorate with a clove.
Repeat with the remaining mixture until done. Add more shredded coconut to the dish and more butter to your hands as needed.
Keep the brigadeiros at room temperature until ready to serve for the best texture and flavor.